The fitness industry is booming and more and more people are choosing to become fitness instructors and personal trainer. With the huge number of trainers in this industry, there is a constant lookout for new and innovative ways to market the fitness business. Using social media as a platform to advertise your fitness business is an effective and widely used fitness marketing strategy.

Create a business page

Create a business page or profile for your fitness business on social media platforms like Facebook, Twitter, LinkedIn, Snapchat, Instagram etc. Make sure that your business page has details about your business, trainings that you provide, exercise equipment, trainer profiles, pictures of the location and contact details. Use maximum social media platforms for getting wide exposure to people of various backgrounds or age groups.

Post day to day activities

Keep some time off from your busy schedule and try to post updates daily. It can be anything such as pictures of new exercise equipment that you have bought, pictures of participants doing a workout, videos of mini-workout sessions, photos of your gym, pictures of participants doing fun activities like games etc. Photos and updates of special events that are celebrated at your gym or get-togethers encourage prospective clients to hire your services. This is an effective fitness marketing strategy to connect with clients.

Keep it lively and entertaining

Engage members in active discussions, debates, quizzes etc. Motivate them to participate. Announce the winners on social media and recognize their achievements by giving shopping vouchers, tickets for a sports event, merchandise etc as prizes. This will ensure people are motivated and keep coming back to your page or profile again and again.

Search Engine Optimisation

Fitness SEO is an absolute must if you want your website to show up in the SERPS, in fact I believe this will be your biggest ROI when it comes to marketing your personal training business or gym. When creating your website make sure you hire a professional that has experience in website design.

Time-bound events

Create events or offers for a specific duration of time. For example, you can offer fifty percent discount on your services if clients register within two hours. Have a flash sale for a few hours and give away sports gear, health related books and other printed merchandise at a discounted rate. This is a good fitness marketing tactic that can motivate customers to sign up for your services, head over to for information on their personal training course.

Client testimonials

Ask your clients to give their feedback on your services on your social media page. A great tip is to ask them to post it since it is more real and authentic than you posting it on your page. Be careful not to overdo it and post too many testimonials because it can look fake.

Network with professionals

Social media is a great way to network with other fitness industry professionals. Subscribe to their business pages and keep up with the upcoming trends in the industry. Likewise, strike a deal with them and use their business page to post updates of your business. You can do the same for them. This is a mutually beneficial relationship that can boost the business of both parties involved.

With the advent of internet technology, social media has become a powerful tool to market a business. Use various fitness marketing tactics to advertise your business and gain exposure to maximum number of prospective clients.